Case study · Concept project

Anouk Vesne

Anouk Vesne makes structured clothing for women and refuses visible logos. The brief asked for a monogram that stays recognisable at two centimetres, sewn onto a garment. At that size its hairline measures 0.357 mm, below what embroidery can hold. So the system defines two versions of the mark and one rule: the process decides which version is used, not the size.