Brand identity

Case study · Concept project

Nodel

Nodel is a personal-finance app preparing its first funding round. Fintech brands tend to shout: gradients, restless symbols, promises of gain. This identity takes the opposite position, with an N made of two volumes that meet, three colours, and a symbol that stays legible at 16 pixels.

Sector
Fintech, personal finance
Scope
Symbol, logotype, colour, typography, product application
Principles
Calm, reliable, clear, discreet, smart
Format
Concept project, 14 boards
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Board 1 of 14. Cover: the Nodel logo and the app on a phone. Board 2 of 14. The brief: client, problem, audience and five guiding principles. Board 3 of 14. The method in four phases. Board 4 of 14. The identity on a tablet and a phone. Board 5 of 14. Exploration sketches of the letter N. Board 6 of 14. Construction of the symbol, and the app icon. Board 7 of 14. The logotype on its construction grid. Board 8 of 14. The logo on a dark ground. Board 9 of 14. Typography and colours. Board 10 of 14. The brand in context: debit card and app. Board 11 of 14. App screens. Board 12 of 14. Watch notification, lock screen and business cards. Board 13 of 14. What the studio chose not to do. Board 14 of 14. Closing statement.
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